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  • Hartoy

    Hartoy

    Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.
    source
    This firm located in Florida began operations in 1982 and was founded by former Lesney Matchbox executive Elliot Harrowe. The first venture was to become the American distributor for Lledo and the Days Gone "Fantastic Set O' Wheels" products originating from England. Hartoy under license also marketed various diecast Corgi Jr. and Welly castings with the Hershey Chocolate, Domino's Pizza and Coca Cola logos. In 1988, the company changed ownership and sales were augmented with the inclusion of the larger Solido models into their inventory. In 1990, the 1-64 scale truck range called "American Highway Legends" was introduced which included older tractor-trailer rigs representing Mack BM and CJ, Peterbilt 260, & Ford. In 1993, Hartoy began producing models of contemporary Kenworth and Mack truck vehicles.
    source
    1990 Phil Schaeffer of Hartoy launches AHL Replicas and later launches PEM Trucks


    Coca-Cola and Other Liveries

    - Chevrolet (1971) Van
    - Pontiac (1982) Firebird SE
    - Porsche (1977) 911 [930] (Slant-nose)
    - Volkswagen (1983) Golf [2] GTI

    These models are at least known as being issued in CocaCola livery, but they also exist in more neutral livery.

    Note - These 'Hartoy' Coca-Cola models, have been sold under the 'Edocar' brand. (motorcade)

    Note 2 - Hartoy, like Edocar, uses other makers models. (-jt3)


    - Pontiac (1982) Firebird SE

    Click image for larger version  Name:	Hartoy_5.jpg Views:	10 Size:	47.7 KB ID:	90069




    - Porsche (1977) 911 [930] (Slant-nose)

    Click image for larger version  Name:	Hartoy_3.jpg Views:	10 Size:	47.0 KB ID:	90070



    - Volkswagen (1983) Golf [2] GTI

    Click image for larger version  Name:	Hartoy_2.jpg Views:	17 Size:	54.9 KB ID:	90068
    Last edited by jt3; 08-29-2020, 10:30 AM.

  • #2
    Click image for larger version  Name:	 Views:	0 Size:	46.3 KB ID:	101765

    Bedford Van
    Last edited by toyotageek; 06-03-2020, 02:01 PM.
    Mr. Bowtie
    Past President of the Diecast Liberation Movement & maybe possibly a member of the "Black With Flames" Classification Committee (if such an entity exists and has a classification committee) Which I deny ever being part of.

    Comment


    • #3
      Click image for larger version  Name:	 Views:	0 Size:	53.1 KB ID:	101768Click image for larger version  Name:	 Views:	0 Size:	61.3 KB ID:	101769
      Cargo Van (Casting Base unlabelled) This one is missing its grill and rear doors
      Last edited by toyotageek; 06-03-2020, 02:00 PM.
      Mr. Bowtie
      Past President of the Diecast Liberation Movement & maybe possibly a member of the "Black With Flames" Classification Committee (if such an entity exists and has a classification committee) Which I deny ever being part of.

      Comment


      • #4
        well Looks like I missing the VW
        but here are all of mine
        Click image for larger version  Name:	DSCN3236.JPG Views:	0 Size:	84.3 KB ID:	101815
        the Corvette is blank

        & the truck which is intact
        Click image for larger version  Name:	DSCN3250.JPG Views:	0 Size:	39.5 KB ID:	101816
        Last edited by jt3; 04-22-2020, 11:31 PM.

        Comment


        • #5
          Hartoy/ Edocar

          CC - 1 Porsche






          Hartoy/ Edocar

          CC - 2 Chevrolet






          Jörg

          Comment


          • #6
            Hartoy/ edocar

            CC - 3 Chevy Blazer






            Hartoy/ Edocar

            CC - 4 Delivery Truck






            Jörg

            Comment


            • #7
              Hartoy/ Edocar

              CC - 5 4x4 Pick up






              Hartoy/ Edocar

              CC - 7 Corvette






              Jörg

              Comment


              • #8
                Hartoy/ Edocar

                CC - 8 Firebird






                Jörg

                Comment


                • #9
                  Does anyone know if there was any sort of link between Hartoy/Edocar and Welly? The Firebird, Porsche and Hino delivery truck appear to be the same castings that Welly used.

                  Comment


                  • #10
                    anyone notice the 4x4 wheels resemble Matchbox 4x4 wheels?
                    Last edited by jt3; 06-22-2020, 10:37 PM.

                    Comment


                    • #11
                      Originally posted by microbuss View Post
                      anyone notice the 4x4 wheels resemble Matchbox 4x4 wheels?
                      Yes, that is a common wheel design that seems to appear on many models across makers, one of the tells that leads me to think these wheels were outsourced from a sub-contractor. Alternately, it also suggests all these makers used the same factory to make the models for them.
                      The image file limits have been reset. We have over-limit warnings for the past 3 months and I've had to lower the image file limits. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I know I've mentioned many times before, but it is very important to downsize images - doesn't matter if they are hosted elsewhere or here. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The new limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

                      Thank you for your understanding.

                      Comment


                      • #12
                        Originally posted by Harvestman View Post
                        Does anyone know if there was any sort of link between Hartoy/Edocar and Welly? The Firebird, Porsche and Hino delivery truck appear to be the same castings that Welly used.
                        Yes, both Edocar, and Hartoy when they began, used models from other makers. Welly was one source, particularly for Hartoy, though I seem to recall use of Corgi jr castings at one point as well.
                        The image file limits have been reset. We have over-limit warnings for the past 3 months and I've had to lower the image file limits. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I know I've mentioned many times before, but it is very important to downsize images - doesn't matter if they are hosted elsewhere or here. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The new limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

                        Thank you for your understanding.

                        Comment


                        • #13
                          Originally posted by microbuss View Post
                          anyone notice the 4x4 wheels resemble Matchbox 4x4 wheels?
                          Yup. Always wondered about that. I have several Chevy Blazer 4x4s that were won by the wife-unit as Skee-ball prizes. They have the same wheels, and appear to be by the same manufacturer. (Definitely the same quality level.)

                          In fact, a lot of those CC castings look familiar to me; the Bedford/Chevy van, the 4x4 pickup and the delivery truck. They all came with a Coca Cola Semi which has already appeared with Bert in his "Bert Beholds Big-Rigs" thread.

                          So they're Hartoy, huh? EE-yun-teresting.
                          Bert sez...
                          "Wanna sell more?
                          MAKE IT 1/64!!!"

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