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  • Hartoy

    Hartoy

    Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.
    source
    This firm located in Florida began operations in 1982 and was founded by former Lesney Matchbox executive Elliot Harrowe. The first venture was to become the American distributor for Lledo and the Days Gone "Fantastic Set O' Wheels" products originating from England. Hartoy under license also marketed various diecast Corgi Jr. and Welly castings with the Hershey Chocolate, Domino's Pizza and Coca Cola logos. In 1988, the company changed ownership and sales were augmented with the inclusion of the larger Solido models into their inventory. In 1990, the 1-64 scale truck range called "American Highway Legends" was introduced which included older tractor-trailer rigs representing Mack BM and CJ, Peterbilt 260, & Ford. In 1993, Hartoy began producing models of contemporary Kenworth and Mack truck vehicles.
    source
    1990 Phil Schaeffer of Hartoy launches AHL Replicas and later launches PEM Trucks



    Coca-Cola and Other Liveries

    - Chevrolet (1971) Van
    - Pontiac (1982) Firebird SE
    - Porsche (1977) 911 [930] (Slant-nose)
    - Volkswagen (1983) Golf [2] GTI

    These models are at least known as being issued in CocaCola livery, but they also exist in more neutral livery.

    Note - These 'Hartoy' Coca-Cola models, have bee sold under the 'Edocar' brand. (motorcade)

    Note 2 - Hartoy, like Edocar, uses other makers models. (-jt3)


    - Pontiac (1982) Firebird SE

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    - Porsche (1977) 911 [930] (Slant-nose)

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    - Volkswagen (1983) Golf [2] GTI

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    Last edited by toyotageek; 06-03-2020, 01:00 PM.

  • #2
    Click image for larger version  Name:	 Views:	0 Size:	46.3 KB ID:	101765

    Bedford Van
    Last edited by toyotageek; 06-03-2020, 01:01 PM.
    Mr. Bowtie

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    • #3
      Click image for larger version  Name:	 Views:	0 Size:	53.1 KB ID:	101768Click image for larger version  Name:	 Views:	0 Size:	61.3 KB ID:	101769
      Cargo Van (Casting Base unlabelled) This one is missing its grill and rear doors
      Last edited by toyotageek; 06-03-2020, 01:00 PM.
      Mr. Bowtie

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      • #4
        well Looks like I missing the VW
        but here are all of mine
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        the Corvette is blank

        & the truck which is intact
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        Last edited by jt3; 04-22-2020, 10:31 PM.

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        • #5
          Hartoy/ Edocar

          CC - 1 Porsche






          Hartoy/ Edocar

          CC - 2 Chevrolet






          Jörg

          Comment


          • #6
            Hartoy/ edocar

            CC - 3 Chevy Blazer






            Hartoy/ Edocar

            CC - 4 Delivery Truck






            Jörg

            Comment


            • #7
              Hartoy/ Edocar

              CC - 5 4x4 Pick up






              Hartoy/ Edocar

              CC - 7 Corvette






              Jörg

              Comment


              • #8
                Hartoy/ Edocar

                CC - 8 Firebird






                Jörg

                Comment


                • #9
                  AMERICAN HIGHWAY LEGENDS
                  MACK MODEL BM - SHELL OIL
                  L51303

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                  Michael "Toyotageek"
                  Japanese Minicar Garage https://japaneseminicargarage.weebly.com/

                  Comment


                  • #10
                    AMERICAN HIGHWAY LEGENDS
                    PETERBILT 206 - CHEVRON
                    L53302

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                    Michael "Toyotageek"
                    Japanese Minicar Garage https://japaneseminicargarage.weebly.com/

                    Comment


                    • #11
                      AMERICAN HIGHWAY LEGENDS
                      FORD F7 - NORTH AMERICAN VAN LINES
                      L55406

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                      Michael "Toyotageek"
                      Japanese Minicar Garage https://japaneseminicargarage.weebly.com/

                      Comment


                      • #12
                        AMERICAN HIGHWAY LEGENDS
                        PETERBILT 260 - ATLAS VAN LINES
                        L53107


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                        Michael "Toyotageek"
                        Japanese Minicar Garage https://japaneseminicargarage.weebly.com/

                        Comment


                        • #13
                          AMERICAN HIGHWAY LEGENDS
                          MACK MODEL CJ - ENTENMANN'S
                          L52103


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                          Michael "Toyotageek"
                          Japanese Minicar Garage https://japaneseminicargarage.weebly.com/

                          Comment


                          • #14
                            Does anyone know if there was any sort of link between Hartoy/Edocar and Welly? The Firebird, Porsche and Hino delivery truck appear to be the same castings that Welly used.

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                            • #15
                              anyone notice the 4x4 wheels resemble Matchbox 4x4 wheels?
                              Last edited by jt3; 06-22-2020, 09:37 PM.

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