A recent Collect'n'Play issue typically sold loose through Feed and Seed stores.
Now that TOMY has had control of the Ertl brand and trade dress for some time, I think it is reasonable to conclude that Farm Toys is where TOMY saw value in buying Learning Curve (RC/Ertl/JL)...well, that and the Thomas Train brand.
While TOMY dropped both RC and JL in fairly short order (and were it not for Tom Lowe and company "renting" the tools and brands back they would have disappeared), TOMY has actually expanded into the Farm Toy segment using the Ertl brand.
Farm Toys are actually pretty lucrative. It wasn't until I opened this site a little over 3 years ago that I paid much attention, but Farm Toys have a large, devoted following, and a quick review of sales numbers (prices realized and numbers sold) demonstrates how big this niche is in relation to the rest of the diecast collecting hobby as a whole. Us city slickers often overlook our country cousins, to our detriment. Farm Toys are big business...REALLY big business.
I have a few generations of Ford pickups from Ertl, and a couple of Dodges / Rams as well, but this is one of the first Chevys I've seen from them. Overall I think they did a good job at the price point, other than the way oversized rear trailer hitch that seems to be a common theme across their truck models.
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