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Castings developed under Simba Dickie Group.

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  • Castings developed under Simba Dickie Group.

    From the official webpage:

    2010: The Majorette brand becomes part of the Simba Dickie Group.
    2012: The tsunami destroys the Majorette factory in Thailand. It is rebuilt with new, ultra-modern machines, moulds and tools.
    2015: The product range has been virtually completely revised since the Simba Dickie Group takeover. And at the International Toy Fair Majorette showcases a new packaging and point of sale design.

    So I know that any model released before 2010 is not developed under Simba, I know that some models released in the first year might have been developed under Simba. But do I know which models are newly developed and which are legacy? Is there an easy way to distinguish between them?

    They say that by 2015 "product range has been virtually completely revised" but I have in my collection a Fiat 500 that was tooled in 2008 and last released in 2017, so it's not at all clear cut what was tooled before and what was tooled after the acquisition.
    Last edited by jt3; 06-05-2022, 07:12 AM.

  • #2
    I corrected the spelling of one word, and I will repost this information in the database (with credit to you). Thanks!
    The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

    Thank you for your understanding.

    Comment


    • #3
      jt3

      No need to quote me. Here is where I got my info from: https://www.majorette.com/majorette_en/about-majorette/

      Edit:

      Here is some more info I found
      In 2011 the Majorette factory in Thailand tempory moved to China cause of the tsunami flood damage.

      There they produced 8 models (REF:1 to REF:8) before restarting production in Thailand.

      In 2011 the Majorette factory in Thailand tempory moved to China cause of the tsunami flood damage. There they produced 8 models (REF:1 to REF:8) before restarting production in Thailand. The Mitsubishi Pajero Evo has come out in the following versions: The Mitsubishi Pajero Evolution is an off-road competition car based on the Mitsubishi Pajero. It was specially designed to take part in the rally raids with the main objective of winning the Dakar Rally. In addition to those produced for competi

      Comment


      • #4
        Originally posted by Frank View Post
        jt3

        No need to quote me. Here is where I got my info from: https://www.majorette.com/majorette_en/about-majorette/

        Edit:

        Here is some more info I found
        In 2011 the Majorette factory in Thailand tempory moved to China cause of the tsunami flood damage.

        There they produced 8 models (REF:1 to REF:8) before restarting production in Thailand.

        In 2011 the Majorette factory in Thailand tempory moved to China cause of the tsunami flood damage. There they produced 8 models (REF:1 to REF:8) before restarting production in Thailand. The Mitsubishi Pajero Evo has come out in the following versions: The Mitsubishi Pajero Evolution is an off-road competition car based on the Mitsubishi Pajero. It was specially designed to take part in the rally raids with the main objective of winning the Dakar Rally. In addition to those produced for competi
        Correct, those would be the Loyal Bright castings, which have also been sold as Boley I think it was.

        Click image for larger version

Name:	boley lot.jpg
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ID:	445984

        If I'm not mistaken, I think these are 6 of the 8

        I'm also pretty sure Boley is another of the Simba-Dickie brands, and now that also includes Jada as of this past year or so.
        The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

        Thank you for your understanding.

        Comment


        • #5
          Originally posted by jt3 View Post

          Correct, those would be the Loyal Bright castings, which have also been sold as Boley I think it was.

          Click image for larger version

Name:	boley lot.jpg
Views:	193
Size:	49.7 KB
ID:	445984

          If I'm not mistaken, I think these are 6 of the 8

          I'm also pretty sure Boley is another of the Simba-Dickie brands, and now that also includes Jada as of this past year or so.
          Ah, that’s interesting. I have the Citroen and the Pajero of those, in Majorette packaging, that I picked up in a supermarket in France years ago. I wondered why they were so different from most other Majorette castings I’ve seen. Thanks for the info!

          Comment


          • #6
            Here is a photo I took of the full 8 car set sold at Target in early 2010. These were marketed under the Boley name, but the castings were made by Loyal Bright.

            Click image for larger version  Name:	IMG_3859.jpg Views:	0 Size:	71.7 KB ID:	447057

            The silver Porsche Cayenne S and red Porsche 911 Carrera are the two models missing from jt3's photo.

            I also have an Edcocar-branded Mercedes SLR that was manufactured by Loyal Bright in much the same style as the 8 Boley cars, but it was not among the cars in the Boley mix sold at Target.

            Comment


            • #7
              Originally posted by Lane1through75 View Post
              Here is a photo I took of the full 8 car set sold at Target in early 2010. These were marketed under the Boley name, but the castings were made by Loyal Bright.

              Click image for larger version Name:	IMG_3859.jpg Views:	0 Size:	71.7 KB ID:	447057

              The silver Porsche Cayenne S and red Porsche 911 Carrera are the two models missing from jt3's photo.

              I also have an Edcocar-branded Mercedes SLR that was manufactured by Loyal Bright in much the same style as the 8 Boley cars, but it was not among the cars in the Boley mix sold at Target.
              I also do not have the green VW, it appears.
              The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

              Thank you for your understanding.

              Comment


              • #8
                Originally posted by jt3 View Post

                I also do not have the green VW, it appears.
                Indeed. That one tends to stand out. I should retrieve these and take some newer photos.

                Comment


                • #9
                  In 2011 the Majorette factory in Thailand tempory moved to China cause of the tsunami flood damage.
                  Just to follow up, having now read the quote at the fansite. I take the info from such sites with a grain of salt.

                  The Majorette factory did not "move" to China. While the Thailand factory was being repaired / rebuilt, the parent company Simba-Dickie (headquartered in Germany) commissioned or contracted models from Loyal Bright. Loyal Bright was, and to my knowledge still is in China. I purchased a Loyal Bright Auto Transporter made just a few years ago off the 'bay. Loyal Bright is a company independent of and separate from Simba-Dickie and all of its affiliates.

                  These kinds of business ties are common in the business world.
                  The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

                  Thank you for your understanding.

                  Comment


                  • #10
                    Originally posted by jt3 View Post

                    Just to follow up, having now read the quote at the fansite. I take the info from such sites with a grain of salt.

                    The Majorette factory did not "move" to China. While the Thailand factory was being repaired / rebuilt, the parent company Simba-Dickie (headquartered in Germany) commissioned or contracted models from Loyal Bright. Loyal Bright was, and to my knowledge still is in China. I purchased a Loyal Bright Auto Transporter made just a few years ago off the 'bay. Loyal Bright is a company independent of and separate from Simba-Dickie and all of its affiliates.

                    These kinds of business ties are common in the business world.
                    Yes, our factory on the northern outskirts of Bangkok was left under more than two metres of water back in 2011 as a result of the worst flooding in Thai history.
                    It wasn't a tsunami, as tsunamis come from the sea, but a massive monsoonal rain event.

                    Due to the damage to the factory, a handful of Chinese-made models from Loyal Bright (and our sister brand Dickie Toys) were parachuted into our range to keep the brand on shelves.

                    The Simba Dickie Group invested millions of Euros into retooling the factory and resumed production on the same site in 2012.

                    (Picture courtesy of Majorette Thailand factory)

                    Comment


                    • #11
                      ​To answer my own question I am going to group the castings that I have. I only started collecting Majorette less than two years ago and the few older cars in my collection were bought new in 2012. So my observations are skewed by what I have in my collection.

                      Before 2004

                      I only have two cars Toyota RAV4 (1999) and BMW Z8 (2001). They have in common plastic headlights and moving parts. On the base they have the name of the car on top, then the brand on bottom.
                      Click image for larger version  Name:	PXL_20220618_083811947.jpg Views:	0 Size:	75.8 KB ID:	450753 Click image for larger version  Name:	PXL_20220618_083618864.jpg Views:	0 Size:	65.4 KB ID:	450754


                      2004

                      From 2004 I have two Citroen WRC cars that look and feel the same as the other 2004-2007 cars, but have slightly different base plates than the rest of the cars between 2007-2007. No opening parts, no plastic headlights.

                      Click image for larger version  Name:	image.jpg Views:	0 Size:	69.8 KB ID:	450762


                      2004 to 2007

                      This is a very straightforward period for Majorette cars: they all have painted headlights and no moving parts.
                      The base is very similar between cars. For most of them the base reads from top to bottom: brand, scale, REF, car name
                      Ford Focus WRC was released in 2004 but its base resembles the bases used in 2005-2007, and not the ones used in 2004 in the other two WRC cars that I have.

                      Click image for larger version  Name:	image (1).jpg Views:	0 Size:	81.0 KB ID:	450763

                      2008 and 2009

                      Things start to look a bit complicated
                      • The majorette logo changes
                      • Both 2009 cars have the same base plate, Citroen C Crosser and Peugeot 4007
                      • All base plates look similar
                      • Except the Twingo all the cars look and feel similar to the cars between 2004-2007
                      • In 2008 Renault Twingo has plastic headlights

                      Click image for larger version  Name:	PXL_20220618_090934977.jpg Views:	0 Size:	64.1 KB ID:	450755 Click image for larger version  Name:	PXL_20220618_091007381.jpg Views:	0 Size:	65.5 KB ID:	450756

                      2010-2012, Majorette cars
                      • The look and feel of the cars changes
                      • All cars have plastic headlights
                      • All cars except Renault Master have moving parts, porsche has a deatachable roof
                      • All cars except Seat Leon have very similar base plates
                      • Seat Leon has a strange base plate and a different logo
                      Click image for larger version  Name:	PXL_20220618_091528356.jpg Views:	0 Size:	79.4 KB ID:	450758 Click image for larger version  Name:	PXL_20220618_091642691.jpg Views:	0 Size:	91.6 KB ID:	450759 Click image for larger version  Name:	PXL_20220618_091648971.jpg Views:	0 Size:	64.4 KB ID:	450757

                      2010-2012, Simba cars

                      Because of the flooding in Thailand, there are some Simba cars in the Majorette lineup.
                      Some were more widespread than others:
                      • Lamborghini Reventon survived in the Majorette lineup up until 2019
                      • Mercedes C-Class from Simba was also a Majorette release that was so elusive it is not even on the Majorette Fandom Wiki. Doesn't have a molded Majorette brand, on some models I found online it has a printed Majorette brand in white ink, more info here: https://www.diecastgarage.org/node/450420#post450739
                      Simba castings:
                      • have no moving parts
                      • gray painted headlights
                      • screwed base plates
                      • distinctive design on the base plate

                      ' Click image for larger version  Name:	image (2).jpg Views:	0 Size:	61.4 KB ID:	450764

                      Honda CRZ released in 2012

                      Honda CRZ is a weird car, that doesn't quite look or feel like other cars. It has a moving plastic trunk and the overall quality is pretty low. Unlike any other Majorette in my collection it has a bulged base, kind of like a basic Tomica has
                      Click image for larger version  Name:	PXL_20220618_092055384.jpg Views:	0 Size:	65.8 KB ID:	450761 Click image for larger version  Name:	PXL_20220618_092104673.jpg Views:	0 Size:	73.9 KB ID:	450760


                      Conclusion

                      After finishing my observations I went on Majorette official page and looked at the timeline of acquisitions
                      • 1992 The company declares insolvency for the first time and in 1993 is acquired by Idéal Loisirs, who in turn are taken over by Triumph-Adler in 1996.
                      • 2003 Majorette and Solido are acquired by the Smoby Group who continue both companies as "Smoby Majorette", but in 2007 they once again have to declare themselves insolvent.
                      • 2008 French financial investor MI 29 acquires Majorette.
                      • 2010 The Majorette brand becomes part of the Simba Dickie Group.
                      • 2012 The tsunami destroys the Majorette factory in Thailand. It is rebuilt with new, ultra-modern machines, moulds and tools.
                      It looks like in 2010 when Simba-Dickie took over they also changed the design philosophy of the cars: plastic headlights, moving parts and suspension. But then there is Renault Twingo, released in 2008 that certainly feels like a later Majorette. There is also the time it takes to develop a new model. It might be the case that the new toolinks were in development a couple of years before Simba-Dickie took over.

                      Honda CRZ was released in 2012 and it is a strange casting for a Majorette. It almost certainly was put in the lineup as a result of the flooding. It might be an external tooling brought in or a side project or who knows.

                      I didn't look at models released after 2013 but they are all the usual Majorette models that you would expect and well documented in the official catalogs.

                      I hope I answerd a few questions, and I hope I raised a few more and I certanly hope to be corrected on some of the mistakes I've made.

                      jt3 maybe the breakdown on the model origin can be used in the Majorette Model Directory

                      @Majorette Australasia I hope you can drop your two cents on my findings, and especiall correct me where I was wrong

                      Comment


                      • #12
                        That is a great deal of research, good for you! Looks like you cleared up a lot of the timeline over a difficult time for the company. Thank you.

                        Majorette has not been easy to get at retail here Stateside, so I've dealt more with vintage models when I could find them. Prior to the more recent offerings that have been showing up here in the past few years, the last I acquired "new" at retail were from a discount / clearance store right around 2003, maybe a little before.

                        Even though Majorette can be found here now in the last few years, they are sporadic and occasional. I found some a couple years ago in a specialty store, and more recently I've found a few Rallye issues in a Hobby store chain. So even now that Majorette is back Stateside, they are still not easily found.

                        I am happy for you that you are able to find them more often, and are able to fill in the blanks. Again, thank you for the information.
                        The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

                        Thank you for your understanding.

                        Comment


                        • #13
                          Originally posted by jt3 View Post
                          Majorette has not been easy to get at retail here Stateside, so I've dealt more with vintage models when I could find them. Prior to the more recent offerings that have been showing up here in the past few years, the last I acquired "new" at retail were from a discount / clearance store right around 2003, maybe a little before.
                          I hear you! I live in the US myself. I started my collection with the Hyunday WRC, then I went on vacation in Mexico and bought 20-30 cars, every car I could find. Now I'm on vacation around Europe and it's a treat to hunt local SOS cars (I got Belgium, Poland and Germany). I found a guy on a local board selling a large part of his collection and that's how I got a bunch of cars sold between 2012-2016 cars that now I am sorting and trying to make sense of what I got.

                          Comment


                          • #14
                            Frank : good oservations.
                            You mentioned the Simba cars from 2010-2012, beside the C-Class Sedan, there was also a C-Class Wagon and a Volvo XC60 offered in many european emergency liveries.
                            And also avaiable as Dickie and as Majorette in a twin pack with a trailer and a tiny helicopter.




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