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  • Jet by Gillette Argentina Model Directory

    Originally posted by Vector03

    Over the years, I've collected quite a few models; they're fairly difficult to find in good condition, especially with packaging. Of all the brands Argentina sold, these were the highest quality 1/64 you could get; on par with Matchbox. I continue to pick them up if I can, along with other diecast brands from Argentina.

    A little history of the brand:

    In 1974, the Gillette Company of Argentina was looking for diversification in their product lines, and decided on toys, as during that time, imports were not allowed into Argentina as they had a closed economic policy. Ernesto Bianco, the Director of Marketing and Sales, together with Jorge Novo and Luis Peydro, those responsible for the project, presented the idea to the Gillette's Company Management. The project was a go.

    Months later, in San Salvador, David Stone, president of the Gillette Company of Argentina, appeared in the halls of the Alto La Viña Hotel, accompanied by all the directors of Gillette, along with Hugo Cando, a famous automobile reporter. To present the concept, Hugo Cando was shown playing with prototypes of what would become Jet/Gillette's future diecast models.

    The entire company participated in that launch and had high expectations. For them, it was revolutionary, both far superior in quality in comparison to other diecast brands from Argentina, and also for the commercial development that it implied. Never in Argentina had there been so much graphic and TV advertising for this category of products.

    Toy stores, Pharmacies, and Perfumeries began to distribute the product; essentially any place that sold toys or Gillette Brand razors/products sold Jet/Gillette diecast. In total, about 30 unique models were produced in a span of 4 years, with some never making it past the prototype stage. Once Argentina opened it's economic borders in 1978, and imports from other foreign brands started arriving, sales for Jet/Gillette diecast sank, and their foray into diecast was over. All molds were then sold to Buby, but some models were never released again.

    The models in the inital post (listed below) were part of 'Series A.' There was another series in development by a lone Gillette Argentina executive in agreement with Matchbox to market some of its' models under the Jet/Gillette brand; this was 'Series B.' Multinational Gillette did not agree with this undertaking at all. With that, a stop was put to the development of 'Series B,' and it never progressed any further than the prototype stage.

    The models that would make up 'Series B:'

    Ford Capri - Matchbox #54
    Formula 1 - Matchbox #34
    Mazda RX500 -Matchbox #66
    Gruesome Twosome - Matchbox #4
    Dodge Charger - Matchbox #52

    ----------------------------------------------------

    Here is a complete model list:

    01 - Brabham BT44
    02 - JET 2 / JET Num. 2
    03 - JET 3 / JET Num. 3
    04 - JET 4 / JET Num. 4
    05 - Chevrolet Corvette Mako Shark II
    06 - Ford Taunus Coupe
    07 - Opel Ambulancia
    08 - Mercedes Benz 450
    09 - Ford Mustang II
    10 - Ford Mark IV
    11 - Buggie
    12 - Ford Pantera L
    13 - Maserati Bora
    14 - Bertone Trapeze
    15 - Camión tanque Chevrolet 714
    16 - Camión playo Chevrolet 714
    17 - Camión autobomba Chevrolet 714
    18 - Ford 350 grua
    19 - Camión Transmix
    20 - Camión Frigorífico Chevrolet 714
    21 - Brabham BT44-X
    22 - Ferrari 312T2
    23 - Fiat 133
    24 - ___Unreleased/ Model# not Assigned
    25 - Formula 1
    26 - ___Unreleased/ Model# not Assigned
    27 - Renault 5 TS
    28 - ___Unreleased/ Model# not Assigned
    29 - ___Unreleased/ Model# not Assigned
    30 - Camión ganadero Chevrolet 714

    Here are numbers 09, 15, 20, 27, and a prototype RX500.
    Jet Modelo - Group Shot 2 by Vector03, on Flickr

    Here is 06, the Ford Taunus Coupe; it was released in five different colors: green, orange, gold, blue, and violet. The red below was a prototype/unreleased color.
    Jet Modelo - Taunus by Vector03, on Flickr

    Here is 13, the Maserati Bora, along with it's 100 Series Buby retool. The Buby is a little more crude and doesn't roll as smooth, but still retains the metal base and pop-up headlights; these features were eliminated when the model moved to Buby's 1000 Series. The headlights were cast over and the model received a plastic base.
    Jet Modelo vs Buby - Maserati Bora by Vector03, on Flickr

    Here are numbers 08, 10, 18, 23, and 30.
    Jet Modelo - Group Shot 1 by Vector03, on Flickr

    Here is 05, the Chevrolet Corvette Mako Shark II, along with it's 100 Series Buby retool. I feel like these two are on par with each other; the quality didn't start to dwindle until the model moved to Buby's 1000 Series.
    Jet Modelo vs Buby - Mako Shark by Vector03, on Flickr

    Here is 12, the Pantera. This was the model that got me really interested in Jet/Gillette as I think they made the best Pantera in 1/64 back-in-the-day. It was released in four colors: Black, Blue, Yellow, and Red.
    Jet Modelo - Pantera by Vector03, on Flickr
    Attached Files
    Last edited by jt3; 10-20-2021, 09:37 PM.
    The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

    Thank you for your understanding.

  • #2
    The company better known for shaving razors did have a run of castings created for the market in Argentina, I believe in the 1970s.

    Click image for larger version  Name:	jet by gillette cardback.jpg Views:	161 Size:	148.9 KB ID:	14247
    Last edited by jt3; 10-16-2021, 10:35 PM.
    The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

    Thank you for your understanding.

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