Marx doesn't get mentioned very often anymore, which is sad because for so long they were a dominant player in the toy industry.
From Wiki:
Louis Marx and Company was an American toy manufacturer in business from 1919 to 1980.
Although the Marx name is now largely forgotten except by toy collectors, several of the products that the company developed remain strong icons in popular culture, including Rock'em Sock'em Robots, introduced in 1964, and its best-selling sporty Big Wheel tricycle, one of the most popular toys of the 1970s. In fact, the Big Wheel, which was introduced in 1969, is enshrined in the National Toy Hall of Fame.
Initially, after working for Ferdinand Strauss, Marx, born in 1894, was a distributor with no manufacturing capacity. All product production would have to be contracted out for the first few years.[3] Marx raised money as a middle man, studying available products, finding ways to make them cheaper, and then closing sales. Enough funding was raised to purchase tooling from previous employer Strauss for two obsolete tin toys – the Alabama Coon Jigger and Zippo the Climbing Monkey.[4][5] With subtle changes, Marx was able to turn these toys into hits, selling more than eight million of each within two years.
"Lumar Lines" was another name used for a line of floor operated tin toys, trucks, vehicles, trains beginning in the early 1930s, in the United States and England.
Linemar toys was the trade name under which Marx toys were manufactured in Japan, then sold in the United States and other countries. The reason to make Linemar toys in Japan was to keep costs down. (there is a desirable line of late 1950s autos under the Linemar name, -jt3)
During the 1960s Marx offered its Elegant Models, a collection of Matchbox-like 1930s to 1950s style race cars in red and yellow boxes. Also offered were airplanes, trucks, and, in the same series, metal animals boxed in a similar style. Some of the vehicles from this era were marketed under the Linemar or Collectoy names.
In the late 1960s and early 1970s, Marx tried to compete not only with Matchbox, but with Mattel Hot Wheels, making small cars with thin axle, low-friction wheels. These were marketed, not too successfully, under a few different names. One of the most common was "Mini Marx Blazers" with "Super Speed Wheels". The cars were made in a slightly smaller scale than Hot Wheels, often 1:66 to about 1:70. Proportions of these cars were simple, but accurate, though details were somewhat lacking.[31] Some cars, however, included such niceties as a driver behind the wheel. While some of the earlier toys had a simpler Tootsietoy style single casting, newer cars were colored in bright chrome paints with decals and fast axle wheels. Tires were plain black with thin whitewalls.
ref: Louis Marx and Company - Wikipedia
Marx Toys had factories around the world at one point. Louis Marx sold his company to Quaker Oats in the early 1970s and retired at age 76. Quaker sold to another company, and by 1980 the Marx name disappeared from retail toy shelves, a rather sad ending to a company with a long history. But that seems to be the way of business all too often, as we also could see with Hubley and others. Even the names that linger often become a pale shadow of their former selves.
To the model, a feature found on this line of Marx toys is the driver behind the wheel. A bit hard to see in my pics here, but he is there, happily motoring along!
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