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Majorette Cadbury Heritage Collection

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  • Majorette Cadbury Heritage Collection

    I recently found two Majorette sets on the electronic bay that obviously don't contain "real" Majorette cars. I didn't know either of them yet and maybe one of you can provide more information about them.

    Both are entitled "Cadbury Heritage Collection". Years ago I bought a couple of "real" Majorette Cadbury models (Ford Model A Van, Ford Cargo Tanker, etc.) but cannot remember their packaging. I think it was different though. Anyway, the first set appeared to contain four Matchbox Yesteryear copies. At first glance I thought of Lledos, but they were High Speed models.

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    High Speed 501 Renault AG Van, 502 Ford Model T Tanker, 503 Ford Model T Van, 504 Crossley Canvas Truck

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    The second set bears the same name and contains six high-speed models.

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    High Speed 607-612 Ford Model T variations

    I have no idea which number belongs to which body shape. I also don't know whether there are generally valid names for these body variants.
    I just use, from top to bottom, from left to right: Van, Refrigerated Van, Van with roof rack, Canvas Truck, Woody Van, Tanker. Does that make sense?

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    I especially like the models that go together.

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    Last edited by jt3; 11-14-2020, 07:07 PM.

  • #2
    Some better pics of the Yesteryear copies, as they are just really nice models.


    High Speed 501 Renault AG Van

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    High Speed 502 Ford Model T Tanker

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    High Speed 503 Ford Model T Van

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    High Speed 504 Crossley Lorry

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    • #3
      Interesting promo models - more interesting that these non Majorette models are in a Majorette labeled boxes. Thanks for sharing these with us.

      Comment


      • #4
        Hmmm, the thought plickens. Majorette is owned by Dickie, Dickie had a working relationship with High Speed, and High Speed models could be found in Dickie packaging:

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        And since Majorette had the flood at their factory, it is known Dickie reached out to other makers for a time to fill their orders (and why we find Loyal Bright / Boley models in Majorette packaging). So it does make sense to find these High Speed / Cadbury issues, but still it is something I was not aware of. Awesome find!

        I know at least some of these truck models were part of the Readers Digest series, I frequently see a box set of 4, but I've passed them over. I do have some of them in a large box set that included other brass era old timers.

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        I don't recognize the Crossley, and the Ford van does have variants (same base, different bodies - sort of like EFSI). The Renault and the tanker are here though.
        The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

        Thank you for your understanding.

        Comment


        • #5
          The flood that destroyed the Majorette factory occurred in autumn 2011. Majorette has been part of the Simba Dickie Group since 2010. So that fits as you describe it.

          However, the Cadbury models appeared as early as the 1990s. I did a little online research and the "real" Majorette Cadbury models were released in 1995, High Speed models in 1996. The copyright on the packaging also matches this.

          The connection therefore dates before the takeover by Simba-Dickie. The idea of the High Speed models as a gap filler is probably still correct. Because it was precisely at this time that Majorette was in very poor financial shape and belonged to the Idéal Loisirs company. In 1996, the German office equipment manufacturer Triumph-Adler took over Idéal Loisirs including Majorette.

          The High Speed Cadbury models were brought onto the market in this transitional phase.

          BTW: I love these little Dickie Diecast Car Salon Racers. I once had the silver Lancia and white BMW in exactly this packaging. Must have been around early 2000s. If anyone has duplicates for sale please PM me.

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          • #6
            High Speed closed their doors I believe in 2012. I was a year off in my thinking for the Majo flood, thanks for the correction. I don't have the High Speed / Dickie carded models handy to verify, but I thought they were from the late 1990s, which would also be about the time of the Readers Digest issues, leading into the Malibu International and Schuco issues of the very early 2000s, and Grell began shortly after if not the same time. I also have a set issued for Wendy's Restaurants with models like the carded ones above, and I believe those to be mid-late 1990s. So High Speed started doing a good bit of contract work it would seem in the second half of the 1990s.
            The image file limits have been reset. Upper limits now are 100,000 when we have some images that exceed 5,000,000. I've set the pixels for no more than 1000 across the longest side, so if you resize to that all should be well. (The limits are larger than what I typically use, and my images turn out just fine, so I know it shouldn't be a problem)

            Thank you for your understanding.

            Comment

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